Privacy
1. Data protection at a glance
General information
The following information provides a basic overview of what happens with your personal data when you visit our website. Personal data is all data with which you can be personally identified. Please see the detailed Privacy Policy below for more information about data protection.
Data collection on our website
Who is responsible for data collection on this website?
The website owner is responsible for data processing on this website. You can find the relevant contact details in the legal notice on this website.
How do we collect your data?
Some data is collected when you provide it to us. This may include data that you enter in a contact form. Other data is collected automatically by our technical systems when you visit the website. This is primarily technical data such as your internet browser, operating system, or the time at which the page was accessed.
What do we use your data for?
Some data is collected to ensure that the website can be provided without errors. Other data may be used to analyse user behaviour.
What rights do you have regarding your data?
You have the right to receive information about the origin, recipient, and purpose of your stored personal data at any time and free of charge. You may also request that this data be corrected, restricted, or erased. If you have questions about data protection, please contact us using the details in the legal notice. You also have the right to lodge a complaint with the competent supervisory authority.
2. General notes and mandatory information
Privacy
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with applicable data protection regulations and this Privacy Policy.
Various kinds of personal data may be collected when you use this website. This Privacy Policy explains which data we collect, what we use it for, how it is processed, and for what purpose.
Please note that data transmitted via the internet, for example through email communication, may be subject to security vulnerabilities. Complete protection of data against third-party access is not possible.
Notice concerning the party responsible for this website
The responsible body for data processing—the controller—on this website is:
PSL | Packaging Strategy Lab UG (haftungsbeschränkt)
Kolonnenstraße 8
10827 Berlin, Germany
Phone: +49 (0)30 12 13 23 55
E-mail: hello(at)wearepsl.com
The controller is the natural or legal person who, either alone or jointly with others, determines the purposes and means of processing personal data such as names or email addresses.
Revoking your consent to data processing
Many data-processing operations are possible only with your express consent. You may revoke your consent at any time by notifying us by email. The legality of processing carried out before the revocation remains unaffected.
Right to complain to the competent supervisory authority
If there has been a breach of data protection legislation, the person affected may lodge a complaint with the competent supervisory authority. The competent authority is the data protection officer of the German state in which the company is based. Further information and contact details are available from the Federal Commissioner for Data Protection and Freedom of Information.
Right to data portability
You have the right to receive data that we process automatically on the basis of your consent or in fulfilment of a contract in a commonly used, machine-readable format. If you request the direct transfer of data to another controller, this will be done only where technically feasible.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as enquiries sent to us as the site operator, this website uses SSL or TLS encryption. You can recognise an encrypted connection when the browser address changes from “http://” to “https://” and a lock symbol appears in your browser.
When SSL or TLS encryption is active, the data you transmit to us cannot be read by third parties.
Information, restriction, and deletion
Within the framework of applicable legal provisions, you have the right at any time to receive information free of charge about your stored personal data, its origin and recipient, and the purpose of processing. You may also have the right to correction, restriction, or deletion. Please contact us at the address provided in the legal notice.
Revocation of promotional emails
We expressly prohibit the use of contact information published as part of our legal-notice obligations for sending unsolicited advertising and informational material. The site operator reserves the right to take legal action if unsolicited promotional material, such as spam email, is received.
3. Data collection on our website
If you are under 16 years of age and wish to consent to optional services, you must ask a parent or guardian for permission. There is no obligation to consent to optional processing in order to use the basic website.
Cookies
This website uses cookies. Cookies do not damage your computer and do not contain viruses. They help make the website more user-friendly, effective, and secure. Cookies are small text files stored on your device by your browser.
Most cookies used by us are session cookies and are automatically deleted after your visit. Other cookies remain on your device until you delete them and allow us to recognise your browser when you return.
You can configure your browser to inform you about cookie use, allow cookies only in individual cases, reject cookies in certain cases or in general, and automatically delete cookies when the browser closes. Disabling cookies may limit the functionality of this website.
Cookies required for electronic communications or for functions requested by you are processed on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in technically correct and optimised service provision. Where consent is required for optional cookies or comparable technologies, processing takes place only after that consent has been given. You may adjust or revoke your selection at any time.
Server log files
The website provider automatically collects and stores information in server log files that your browser transmits to us. This information may include:
- Browser type and version
- Operating system used
- Referrer URL
- Host name of the accessing device
- Time of the server request
- IP address
This data is not combined with other data sources. Processing is based on Art. 6 para. 1 lit. f GDPR, which permits processing for the performance of a contract, pre-contractual measures, and the technically reliable provision of the website.
Contact form
If you send us an enquiry using the contact form, the information you provide—including your contact details—will be stored for the purpose of processing the enquiry and any follow-up questions. We do not share this information without your express permission.
Processing of information entered in the contact form is based on your consent under Art. 6 para. 1 lit. a GDPR. You may revoke this consent at any time by email. The lawfulness of processing carried out before revocation remains unaffected.
The information entered in the contact form remains stored until you request its deletion, revoke your consent to storage, or the purpose for storage no longer applies—for example, once the enquiry has been fully processed. Mandatory statutory retention periods remain unaffected.
4. Analysis tools and advertising
Google Tag Manager
We may use Google Tag Manager, provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Tag Manager is used to administer and deploy tracking, statistical, and other technologies integrated into the website. The service itself does not create user profiles or perform independent analyses, but it may collect an IP address that can be transferred to Google’s parent company in the United States.
Use is based on Art. 6 para. 1 lit. f GDPR where there is a legitimate interest in efficient management of website technologies. Where consent is required, processing is based exclusively on Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.
Google Analytics
This website may use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics enables analysis of website visitor behaviour and may collect data such as page views, duration of visits, operating systems, origin, mouse and scroll movements, and clicks.
Google Analytics uses technologies that allow users or devices to be recognised, such as cookies or device fingerprinting. Information collected about the use of this website may be transferred to and stored on Google servers in the United States.
Use of this service is based on consent under Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent may be revoked at any time. Data transfers to the United States may be based on the European Commission’s standard contractual clauses. Further information is available in Google’s controller terms.
IP anonymisation
Where Google Analytics is used, IP anonymisation is activated. This means that your IP address is shortened by Google within the European Union or the European Economic Area before it is transferred to the United States. Only in exceptional cases is the full IP address transferred and shortened there. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.
Browser plugin
You can prevent Google from collecting and processing analytics data by downloading and installing the browser plugin available at tools.google.com/dlpage/gaoptout. More information is available in Google’s Analytics privacy information.
Demographic characteristics in Google Analytics
Google Analytics may use demographic-characteristics features to create reports about the age, gender, and interests of visitors. This information comes from interest-based Google advertising and third-party visitor data and cannot be assigned to a specific person by us. You can disable this function through the advertising settings in your Google account.
Data-processing agreement
Where Google Analytics is used, we enter into the required data-processing agreement with Google and implement the applicable requirements of German data protection authorities.
Google Ads
The website operator may use Google Ads, an online advertising service provided by Google Ireland Limited. Google Ads can display advertisements based on search terms and may also use data available to Google, such as location and interests, for audience targeting. We can evaluate aggregate information such as which search terms resulted in advertisements and how many clicks those advertisements received.
Use is based on consent under Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent may be revoked at any time. Further information is available in Google’s privacy frameworks.
Google Ads Remarketing
Google Ads Remarketing can assign visitors who interact with our online offering to audiences so that interest-based advertising can later be displayed in Google’s advertising network. These audiences may be linked to Google’s cross-device functions.
If you have a Google account, you can object to personalised advertising at google.com/settings/ads. The service is used only on the legal basis described above and, where required, after consent.
Google Conversion Tracking
Google Conversion Tracking allows Google and us to recognise whether visitors have taken certain actions, such as clicking a button. We receive conversion statistics but no information that directly identifies individual users. Google may use cookies or comparable recognition technologies for this purpose.
Use is based on consent under Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Further information is available in Google’s Privacy Policy.
Facebook Pixel
This website may use the visitor-action pixel from Meta Platforms, Inc. to measure conversions. The pixel can track visitor behaviour after a person is redirected to this website by clicking a Facebook advertisement. This allows advertising effectiveness to be evaluated for statistical and market-research purposes.
The data is anonymous to us as website operator, but Meta may store and process it and may connect it to a user profile in accordance with its own policies. More information is available in Meta’s Privacy Policy. Advertising preferences can be managed at facebook.com/ads/preferences.
Taboola Pixel
This website may use a visitor pixel and cookies from Taboola Europe, Aldgate House, 33 Aldgate High Street, London EC3N 1DL, United Kingdom, to measure conversions and evaluate advertising effectiveness. The data made available to us is aggregated and does not allow us to identify individual users.
Use is based on consent under Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Further information is available in Taboola’s Privacy Policy.
Pinterest Tag
This website may use Pinterest Tag, provided by Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland. Pinterest Tag can record actions taken on this website and may use this information to display interest-based advertising. It may collect a tag ID, location, referrer URL, and promotion-specific information and may use cookies or device fingerprinting for cross-page recognition.
Where consent is obtained, use is based on Art. 6 para. 1 lit. a GDPR and § 25 TTDSG. Further information is available in Pinterest’s Privacy Policy. Where required, an appropriate data-processing agreement is concluded with the provider.
Leadfeeder
We may use Leadfeeder, provided by Liidio Oy, Mikonkatu 17 C, 00100 Helsinki, Finland, email privacy@leadfeeder.com. According to the provider, personal data is transferred only to servers in the European Union.
The service can help identify company-level visits and verify the authenticity and contact details of site visitors. Leadfeeder may track website click behaviour and, where information is available, associate visits with the company for which a visitor works.
Processing is based on consent under Art. 6 para. 1 lit. a GDPR. You may revoke consent at any time. Further information is available in Leadfeeder’s Privacy Policy.
5. Newsletter
Newsletter data
If you subscribe to a newsletter offered on this website, we require your email address and information that allows us to verify that you own the address and consent to receiving the newsletter. Other information is collected only voluntarily. We use this data exclusively to send the requested information and do not share it with third parties except where required to provide the newsletter service.
Processing is based exclusively on your consent under Art. 6 para. 1 lit. a GDPR. You may revoke your consent at any time, for example through the unsubscribe link in a newsletter. Processing carried out before revocation remains lawful.
Data provided for newsletter delivery is stored until you unsubscribe and is then deleted, unless statutory requirements or another legitimate purpose require continued storage.
Mailchimp
This website may use Mailchimp to organise and send newsletters. The provider is Intuit Mailchimp, 675 Ponce de Leon Avenue NE, Suite 5000, Atlanta, GA 30308, USA. If you provide data for newsletter delivery, that information may be stored on Mailchimp servers in the United States.
Mailchimp can analyse newsletter campaigns using technologies such as web beacons. This can show whether a message was opened, which links were clicked, the time of retrieval, IP address, browser type, and operating system. The information is used for statistical analysis and to adapt future newsletters to recipient interests.
If you do not want Mailchimp analysis, you can unsubscribe using the link included in each newsletter. Processing is based on consent, which may be revoked at any time. Data provided for newsletter delivery is deleted from our systems and the provider’s systems after you unsubscribe, subject to mandatory retention requirements.
Further information is available in Mailchimp’s legal terms.
This policy should be reviewed before launch against the final hosting, analytics, advertising, newsletter, and form-processing configuration. Services that are not used by the published site should be removed from the final notice.