Future-ready with reusable packaging
Pioneering Reuseable Packaging: Our Collaboration with CU-Mehrweg
The Opportunity
In today’s market, the environmental impact of packaging is a growing concern among consumers and businesses alike. Traditional single-use packaging contributes significantly to waste and resource depletion, highlighting the urgent need for sustainable alternatives. Recognizing this, we identified an opportunity to develop a reusable packaging solution that not only reduces environmental footprint but also meets the practical needs of retailers and consumers.
The Solution
Collaborating with CU-Mehrweg, a pioneering start-up specializing in reusable packaging systems , we have developed an innovative reusable container tailored for pre-packed foods. Our comprehensive approach encompassed every stage of packaging development, from structural design to the specification and management of packaging components. The CU-Box is designed to withstand rigorous cleaning processes, ensuring it can be reused multiple times without compromising product safety or quality. Consumers can purchase their favorite brands in CU-Boxes for a small deposit, which is refunded upon returning the empty containers at standard deposit return machines, just like beverage bottles
The Impact
The introduction of the CU-Box represents a significant step toward reducing packaging waste in the food industry. By facilitating the shift from single-use to reusable packaging, we help conserve valuable resources and minimize environmental impact. In the first quarter of 2025, a pilot phase will be launched in partnership with a German retailer, marking the initial rollout of this sustainable solution. This pilot aims to demonstrate the feasibility and benefits of reusable packaging systems, setting the stage for broader adoption across the industry. Through this initiative, we reaffirm our commitment to sustainability and innovation, working collaboratively to drive meaningful change in packaging practices.