Consumer satisfaction and quality improvement
Technical qualification and a comprehensive packaging strategy to eliminate consumer complaints
The Opportunity
A dynamic cosmetic start-up entered the market with a bold commitment to sustainability but faced challenges aligning their vision with practical implementation. Additionally, consumer complaints about their packaging highlighted the need for technical improvements to ensure both customer satisfaction and sustainable practices. This presented an opportunity to redefine their packaging strategy and address their pain points.
The Solution
To address the challenges, we began with a comprehensive assessment of their sustainability strategy, redefining goals, clarifying industry-specific terminology, and identifying key factors across the supply chain. A critical part of our approach was conducting a detailed supplier scan to identify the most suitable options for their packaging needs. We rigorously tested various bottle and pump combinations to ensure they met the client’s functional requirements, aligned with their sustainability goals, and addressed consumer complaints. By combining strategic guidance with technical precision, we delivered a solution that balanced innovation, practicality, and customer satisfaction.
The Impact
The result was a comprehensive packaging strategy framework that perfectly aligned their sustainability goals with actionable solutions. With clear definitions and a detailed roadmap, the start-up gained the confidence and tools to move forward on their eco-friendly journey while improving customer satisfaction through enhanced packaging performance.
Picture credit: https://www.the-glow.com/